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The Special Team Behind Your Special Property

Your agent and the entire Briggs Freeman Sotheby’s International Realty team apply their local market knowledge to create a comprehensive and customized plan for your property in all avenues of marketing: print, digital, public relations, advertising and social media. Our in-house team of marketing professionals offers our agents strategies, assistance and insight, plus an array of exclusive tools and resources.

Your agent and this unique marketing team work together to ensure that your property is promoted in the best venues — in the most compelling ways — to help achieve the best price for your home in the least amount of time. Nothing compares.

M A R K E T I N G A N D T E C H N O L O G Y


Digital Marketing That Matters

Briggs Freeman Sotheby’s International Realty creates unique advertising strategies that are driven by a consumer-centric approach, targeting potential homebuyers and sellers at all stages of their real estate journey. Our robust digital strategies are aimed at driving engaged buyers to briggsfreeman.com, where they can experience your property. We also target buyers who are moving to Texas from out-of-state. The results? Your home is seen by relevant and affluent audiences who are both actively looking for a home and open to discovery.

Digital Advertising That Works

We automate digital advertising campaigns for listings, open houses and more on Facebook and Instagram. These ads are powered by A.I.-based ad targeting to reach high-intent buyers. That means these automatically created Instagram and Facebook ads will help generate more inquiries, more showings and more offers.

Your agent can also launch different campaigns, with different audiences, to maximize the opportunities for your property to be discovered and experienced.

Unmatched Visibility

Sotheby’s International Realty partners with and showcases properties on the most relevant and significant real-estate-focused websites in the world.


eCampaigns 

Sophisticated and engaging e-mail campaigns highlight the most compelling attributes of your property and are used by your agent to promote your property to their unique sphere — including repeat and referral clients.


Robust Reporting

A comprehensive report is available following the completion of a digital property-advertising campaign, which details total digital impressions and clicks, plus overall engagement statistics. 

You’ll know the types of viewers who are seeing your property online. And, your agent can further strategize about additional digital opportunities which could enhance the marketing of your property.


Extraordinary Marketing of Every Kind

Briggs Freeman Sotheby’s International Realty partners with the premier print and digital publications covering the North Texas region. We collaborate with publications and websites that focus on real estate, luxury lifestyles, art, regional events and philanthropic missions that are important to North Texans in every neighborhood. We also co-produce our own lifestyle and property magazine, Reside, in collaboration with Sotheby's International Realty and distributed to North Texas subscribers of The Wall Street Journal — a very engaged audience.

Regional and National Media Partners

Our local media partnerships — and Sotheby’s International Realty and its global media partnerships — drive brand awareness and traffic directly to our websites, briggsfreeman.com and sothebysrealty.com, where buyers can discover your property.

Media Exposure Beyond Compare

Sotheby’s International Realty is the most talked-about luxury real estate network in the world — appearing in the news and in the press more than any other.



“Our in-house team of marketing professionals offers our agents strategies and insight, plus an array of exclusive tools and resources. What's more, your agent and our team work together to ensure that your property is promoted in the very best venues — and in the most compelling ways .”

—MARIA CINTRON, Executive Vice President of Marketing